A popular vegan fast food restaurant is expanding in New York, just weeks after bringing the Atlanta-based concept to Brooklyn.
Slutty Vegan, Pinky Cole’s vegan chain with a near cult following, will open its second New York location at 300 West 135th Street in November. Slutty Vegan Harlem will serve a carry-out menu featuring creative takes on vegan burgers, sandwiches and more made with plant-based meat and all donning racy names.
“This is a full circle moment for me,” says Pinky. “I had a restaurant a few blocks away that was destroyed in a grease fire. To come back to the place that helped me get started is such a big deal for the realization of my dream, and this quite frankly is my redemption story!”
Slutty Vegan’s Brooklyn location, just before opening in September 2022
The new outpost will be the brand’s eighth brick-and-mortar, opening on the heels of its New York sister location in Brooklyn, which opened in September 2022.
The full menu will be available for takeout and delivery, and includes fan-favorites like the One Night Stand, a burger loaded with vegan bacon, vegan cheese, caramelized onions, lettuce, tomato and “Slut Sauce” on a vegan Hawaiian bun and the Fussy Hussy, a burger loaded with pickles, vegan cheese, caramelized onions, lettuce, tomato and “Slut Sauce” on a vegan Hawaiian bun. Additional menu options include the Heaux Boy featuring vegan shrimp tossed in a New Orleans style batter and the Hollywood Hooker, a vegan chopped Philly with jalapeños, bell peppers and caramelized onions, vegan provolone, lettuce, tomato, ketchup and vegan mayo on a hoagie roll.
In May 2022, the brand celebrated a $25M Series A fundraising round that resulted in Slutty Vegan’s impressive $100M valuation, dually backed by Enlightened Hospitality Investments (co-founded by Danny Meyer of Union Square Hospitality Group) and New Voices Fund (led by billionaire entrepreneur & ESSENCE Ventures CEO Richelieu Dennis).
Before Slutty Vegan’s Brooklyn opening in September brought out long lines of avid fans and neighbors eager to try the plant-based fast foot, Slutty Vegan had pop-ups in New York, including a partnership with Shake Shake for a limited edition SluttyShack vegan burger.